Campari - Aperitivo Hour PR Event

Creature Post put together the concept, design and execution for @camparinz Aperitivo hour for our friends at @vml_nz. This exclusive event was held @thechurchillakl in Auckland, to highlight the new Campari bottle design and release. Once the venue was confirmed we reviewed the space, and jumped at the creative opportunity available to us in the original bar design, integrating the physical features of the bar to highlight the objectives of the client and create a truly bespoke experience for Campari. A homage to Milano, the sleek minimalist lines and cut were reflected throughout the experience. Working closely with the lighting team from @angus_muir_design, we turned the cylinder shapes above the bar into projection mapped 'bottles' to showcase the new bottle design and unique Campari branding. A gorgeous sunset heralded the transition to 'beginning of the night" mirrored in both the lighting and projection states. It was a great team effort for an exciting project.