Covid 19 Announcement / Banger - Cannes Bronze Lion award, grand axis
Ministry of Health
In collaboration with Colenso BBDO, and local DJ, MACSEN, we produced animated visuals for a music video that was specifically designed for, and played at NZ’s biggest festivals - The Public Service Banger.
- Motion Design
- Soundtrack: Macsen
- Creative Director - Kim Regan
- Producer - Scott Chapman
- Art Director - Kat Tadaki
- Writer - Michael Swinburne
- ECD - Levi Slavin
We turned the iconic yellow stripes into kaleidoscopes, health icons into glitching animations and viruses into space invaders, to the beat of dirty dubstep. An announcement most definitely designed for 'the kids', with the unique and personal perspective of many times being an audience member, having the night of their lives at Rhythm and Vines
Organic PR generated off the back of the PSA had 2,300,000 views, created 47,000,000 organic impressions, and was heralded on the New York Times, as well as the Guardian as an example of New Zealand’s world-leading Covid-19 communication response. It has won many awards to date including a Cannes Bronze Lion.