Spark - Play

Info

We were tasked to create a short animated film that explained the details of the Spark Play concept. Working with Colenso’s integrated production department we commissioned illustrator Ryan Bird to create hand drawn assets that looked like they had been created by children, then used a mix of 2D/3D animation, combined with live action footage of talent to create a charming childlike style that complimented the content and answered the brief.

Role

  • Motion Design
  • VFX

Credits

  • Agency - Colenso BBDO
  • Illustrations - Ryan Bird

Process


Combining illustration with 2D and 3D animation