Vapo - Alt campaigns
Brand Campaign
We were briefed to create vfx for beautiful, slow-motion films that incorporated a simple graphic to convey the idea of freedom from cigarettes. DOP Steve Boniface shot slow-motion choreographed portraits with the Phantom Flex camera. We provided on-set supervision to ensure the shots would work technically, to be designed and integrated with the graphics. Pete Ritchie added a beautiful grade, adding to the seamless VFX, and we then treated the images with subtle motion design. The result was a highly polished effect across the campaign.
Roles
- 3D ANIMATION
- VFX SET SUPERVISION
- VFX & ONLINE
Credits
- Agency - Pitch Black Partners
- Director / DOP - Steve Boniface
![](https://images.prismic.io/creature-post/fa3ef587-9b08-493e-94ff-2a64e2077294_3.png?auto=compress,format)
![](https://images.prismic.io/creature-post/b9f0cea0-5d73-41c5-ac8f-f3cbebe82df1_1.png?auto=compress,format)
Four commercial supercut
Product
We continued work for the campaign with a series of stylistic, 3D animated product showcase spots.
![Product](https://images.prismic.io/creature-post/ff98b53f-3056-46d2-b193-1eaa84971196_Alt+hero+02+NEW.jpg?auto=compress,format)
![Product](https://images.prismic.io/creature-post/eb0ce0f4-b229-44ad-b591-73f34b5906b3_Alt+hero+01+NEW.jpg?auto=compress,format)
![Product](https://images.prismic.io/creature-post/3865b9cd-41d9-45bf-908d-1b786f2f1388_Alt+hero+03.jpg?auto=compress,format)
![Product](https://images.prismic.io/creature-post/c21233a4-f795-4d79-ad71-a9c666169978_Alt+hero+05.jpg?auto=compress,format)
Finished commercial
One of a suite of colour coded executions.
![](https://images.prismic.io/creature-post/c4e15d17-4446-4a74-aba0-1de56f85e69a_Alt+hero+01.jpg?auto=compress,format)
Inner Workings
All good things start somewhere and we started with an existing product model which we then textured, lit, animated and rendered for our final product.