Vapo - Alt campaigns

Brand Campaign

We were briefed to create vfx for beautiful, slow-motion films that incorporated a simple graphic to convey the idea of freedom from cigarettes. DOP Steve Boniface shot slow-motion choreographed portraits with the Phantom Flex camera. We provided on-set supervision to ensure the shots would work technically, to be designed and integrated with the graphics.  Pete Ritchie added a beautiful grade, adding to the seamless VFX, and we then treated the images with subtle motion design. The result was a highly polished effect across the campaign.

Role

  • 3D ANIMATION
  • VFX SET SUPERVISION
  • VFX & ONLINE

Credits

  • Agency - Pitch Black Partners
  • Director / DOP - Steve Boniface

Four commercial supercut


Product

We continued work for the campaign with a series of stylistic, 3D animated product showcase spots.


Finished commercial

One of a suite of colour coded executions.



Inner Workings

All good things start somewhere and we started with an existing product model which we then textured, lit, animated and rendered for our final product.